Intro
Gm Cats, Kitties and everything in between!
We are on the naively ambitious mission to build an identity and reputation system for the internet that honours privacy for consumers while still providing enough data to service providers to make optimal decisions.
Meet Solana ID! The only ID solution Solana will ever need. Supported by various Superteams đ«¶đŒ and a Solana Foundation Instantgrant.
We have been sitting together one day in an uplifted mood and enhanced sensual experiences (if you know you know) and ended up talking about WHO we actually are in life. There is a philosophical and a societal answer to this question and I want to only dare to answer the latter: your identity resembles a collection of âattestationsâ - or claims - given to you and acknowledged by society, starting from the moment you were born.
I was personally touched by the idea of building identity systems that are able to bring this definition to the broader internet and crypto brings many tools we can utilize to make it real.
We ventured on this journey one year ago, got incubated by a leading identity chain, took our learnings from this sandbox environment and are ready to build Solana ID by DSID.
Purr-ject Overview
Logging in with a non-human crypto wallet into an application wonât be the status quo in 5 years from now. Weâre building advanced authentication flows for apps, preserving privacy while adding identification. Reputation and identity credentials linked to public-private-key wallet accounts are crucial to build a truly verifiable web and can be neatly carried around through the internet.
While most web3 identity solutions are lacking crystal-clear use cases, Solana ID found its niche: weâre reinventing targeted marketing by helping apps to find their target audience based on decentralized ID profiles!
Advertisement is one of the largest industries if not THE largest industry in the web. In crypto, weâre far from optimizing advertisement but we have so many options! Solana ID is building a platform for targeted ads that feel like perks - turning the tables by giving more power over data to the user.
Users come to Solana ID for benefits, connecting their wallets and web2 accounts.
SOLID Points Seasons bootstrap initial growth by incentivizing you to build a complete profile.
DApps integrate Solana ID to receive identity data whenever a user connects to their app.
They can now display tailored offers and discounts that make the user happy - directly on their app, as ad banners with display partners or simply through the Solana ID Ecosystem page.
Users earn points, later $SOLID and get various perks while apps attract loyal users.
Customer acquisition cost in web3 is enormously high - with Solana ID, dApps cut it by half!
Solana ID is creating a win-win-win situation for all stakeholders! Genius!
We derive preliminary trust scores and ratings on wallets on the basis of on-chain activity that can be used to understand, filter and sort through sets of wallets such as your dAppsâs customer base. But the best part: when users start to connect wallets to the Solana ID Hub and on-ramp off-chain credentials into their secure SOLID Vault, this data can be selectively shared with verifier. Better identities ALWAYS improve security, UX and FUN for all involved.
$SOLID Token
The question of all questions is not WEN token, but WHY token. Utility is the main driver for token demand and token demand is the main driver for its price. So this question MUST be answered, at least on a high-level, in this proposal.
Keeping it simple, $SOLID does have but is not limited to two main utilities: Data-2-Earn (D2E) and Reputation Staking (RS).
- D2E: our protocol charges a fee to verifiers who would like to tap into underlying wallet data. As weâre following the Self-Sovereign Identity (SSI) ethos, we donât just grant access to sensitive data in the DSID data vault; we ask the user for permission. That means: the protocol makes the most revenue, when a) users are open to share data and b) a lot of verifiers are querying data. To power this, a token incentive model is a perfect fit. Verifiers pay in $SOLID, value accrues on the protocol level BUT the largest chunk (70%) are sent back to the user. The more data you share, the more $SOLID you accrue.
- RS: real demand comes from what we call âReputation Stakingâ - you can compare it to normal staking to secure a PoS network, with the difference that youâre securing your own reputation. The more $SOLID staked behind your trust scores, the more trust can be established between verifiers and yourself. This leads to âtrustlessâ user experience with trust installed privately - your backing your word with financial value. Stake can get âslashedâ if trust scores are âmisusedâ by the user.
Starship Crew
In the founding team we have a business degree, a computer science degree a double-degree in maths and physics, a PhD, an ex-VC, a marketing expert who sold digital products worth millions of ⏠and an entrepreneur with a prior exit - we are just 4 guys though, you do the math.
Simon, ex-vc turned degen, still wearing suits occasionally.Simon (this me, @simonmolitor on X and _simol on discord) is a passionate catrepreneur who has been working in crypto for 4 years. He has previously worked in a VC and took his learnings from there into his start-up journey. You can read a lot about his journey by expanding his X bio.
Pierre, data-driven marketeer with a passion for funnels!Co-Founder Pierre (@theislandhermit on X and pierre_stoll on discord) is a degen in performance marketing. He lives and breathes marketing funnels and engagement campaigns. Previously he has built sales funnels that made millions for clients.
Marvin aka Murv, leading tech, literally mastered German Engineering.Marvin (@marv1n_eth) is a full-cat developer and a great generalist who has been working with more than 20+ crypto start-ups as interim CTO, fast-pacing his learning curve.
Dr. Marco Besier, physicist and mathematician turned degen (those are dangerous!)Marco (@marcobesier), or Dr. Besier (that is Marcoâs non-degen name), has studied Maths and Physics and has built a web3 developer academy where he is teaching smart contract coding. He recently fell into the moonmath, zk rabbit hole.
Solana and DSID
When you think âidentityâ, which project on Solana comes to mindâŠ? Chances are high, nothing at first. There is room for a âSolana IDâ. Our company DSID has been digging deep into the identity rabbit hole for longer than a year and we are ready to bring a reputation system to the Solana ecosystem that can most likely improve every single dApp built on Solana.
Most recently, DSID received a Solana Instant Grant and we have built Solana ID during Colosseum. Our Alpha is already live on our incubation chain, Concordium, which is a rust-based, identity-focused L1. Concordium Foundation were the first believers in our vision and provided a grant plus strategic as well as technical support since day 1.
Two members of the DSID team are Superteam members. I joined Superteam Balkans as our company is based in Bulgaria as well as Superteam Germany and Pierre is part of the Philippines crew.
Another partner of DSID is Blockchain Founders Group who is backing top founders in their first steps of realizing an idea. Our project was born during their acceleration program and we accepted a small investment from them as they are a strategically well connected investor.
Jupiter Ecosystem and Solana ID
One of our products is a DeFi score that dApps can query to get a creditability check on users - we piloted this already with Concordex to realize more tailored trading experiences (read more). Identity credentials can also be used to display more customized information on an appâs frontend depending on the digital persona of the wallet that logs in - think targeted ads and tailored offers!
We also plan to allocate funds of our treasury to $JUP so we can take part in governance.
Battle-tested by Gitcoin Passport, we also know that governance and voting activities can be generally improved by using some anti-sybil, identity framework. This is right in the ballpark of what Solana ID could be used for.
Jupiter is building a fairly decentralized working environment with community members taking ownership and responsibility within various working groups - a Solana-, or even blockchain-, agnostic reputation system can help to identify and reward the right contributors with roles and positions inside working groups.
Partners, collaborative efforts and traction
We now launched the SOLID Priority Pass: your fast-track to claiming your personal Solana ID! Claim your number in the lane now: https://pass.solana.id/
We collected almost 10,000 sign-ups to the SOLID Pass within the first week after launch. It is the waiting list for Solana ID and weâll be inviting users in batches according to their lane numbers - first batches will enjoy perks!
Since weâve been busy buidling and biz devâing, we onboarded partners from various places.
Research and Tech
Concordium Blockchain
Partisia Blockchain
Polygon ID
Frankfurt School Blockchain Center
Investments and Grants
Blockchain Founders Group
Concordium Foundation
Solana Foundation
Mina Protocol
Partisia Blockchain
Customer Pilots and Integrations
Droplinked, ecom shop platform that leverages trust scores to find affiliates
Concordex, flexible trading terms based on credit scores
Boniversum, Germanyâs 2nd largest tradfi credit bureau, piloting holistic credit scores
and moreâŠ
$SOLID Vision
If your project were to succeed, how would it fundamentally change the web3 space?
Imagine abstracting away wallet logins as much as possible while additionally enabling automatic data sharing of identity credentials based on your privacy settings. UX improvements for the internet guaranteed. This needs to happen on Solana.
Today, dApps are serving strangers as code communicates with code - with DSID we can add human elements of identification to it while still preserving privacy and anonymity to large extents.
What would you say is your biggest challenges or obstacles as a project?
Focus. As early crypto project you are running on low fuel with no guarantee of how many miles are in front of you and when the next gas station comes up. If you donât focus on the things that are important at this very moment, you get lost and end up dead.
We believe growing slowly and keeping liquidity healthy but not crazy, helps to stay sharp. This is also underscored by our philosophy of locking treasuries up and releasing increments that are healthy for growth only.
What advice would you give to another team launching a token in web3?
Weâve talked to many crypto projects. Common themes:
- Donât go crazy on marketing expenses for token engagement campaigns; rather tap into different geographies strategically and find trusted people who will support you long-term.
- Donât spend a fortune on âtokenomics expertsâ but let them stress-test and validate your ideas from own research.
- Timing does matter - launch your token into a bull cycle; even in tradfi companies opt for IPOs during up-cycles.
- If legal consulting firm wants to build a token issuance structure with 4+ entities on multiple jurisdictions, the incentives are probably not aligned - they make more money that way but it most likely will be over-engineered for your cause.
- Find that one guy who invests in your token pre-sale cause he thinks you rock and invites all his friends to join.
What is something most tokens get wrong, and what steps are you taking to ensure that you wonât experience these pitfalls?
There is some zest you can squeeze out of the previous answers for this question too. Anyhow, on top of this you can structure common mistakes in these categories:
Legal â While you shouldnât over-engineer your legal setup, you do need one! We have advisors in our corners that tell us what to do (Swiss Association as token issuance entity with FINMA appeal is a good way to go).
Community â You gotta be active and build a group of loyal followers. Weâve been actively building our Ambassador program, the DSID Creator Army, to have an invite-only influencer group that shares our vision. Weâre also running a digital identity thought leader channel with more than 500 experts in the chat by now. Lastly, Solana and Superteam is a good help to reach loyal cats and kitties.
Token Design â Make sure the demand-side utility makes sense. Allocation, vesting, supply is all good but not too hard to nail down. Your token does have a unique utility though and this needs to create long-term demand for it. We do have design premises surrounding Data-To-Earn (D2E) and âReputation Stakingâ that will create demand-side utilities.
Launch â Just know what youâre doing. Donât get sniped. Check what bots are doing before you put all your liquidity in. Pick a launchpad and DEX that brings technical readiness which matches your project (LFG, cat-dets!).
Revenue Model â Launching a token is great to provide your project community-sourced liquidity - but it wonât sustain you forever. Make sure youâre building a product that is generating revenue in a time-span which is realistic. Weâre a good combo of business minds and techies - we got this.
TL;DR? Watch us Pitch!
In 3 minutes, I will explain to you what Solana ID is about. Watch the pitch on YouTube.