Note: This is a living document, the content below may potentially be subject to change based on community input.
Reddit: Our Gateway to the Galaxy
Think of Reddit as our mission control. It’s a platform teeming with potential users – crypto enthusiasts, DeFi believers, and everyday people curious about a more accessible financial future.
Reddit isn’t just another social media platform. It boasts a staggering 1.212 billion monthly active users, placing it among the top 10 most visited websites globally.
Jupiter Reddit Working Group (JRWG) Introduction
The Jupiter Reddit Working Group (JRWG) is dedicated to empowering the Jupiter community and fostering a vibrant online presence on Reddit. We envision a thriving Reddit community that serves as a central hub for information, discussion, and collaboration.
Goals
- Establish a positive and informative presence for Jupiter on Reddit.
- Cultivate an engaged Jupiter community on Reddit.
- Increase awareness and adoption of Jupiter among the crypto community on Reddit.
- Provide a platform for open communication and feedback between Jupiter and its user base.
Responsibilities
- Create and maintain a high-quality Jupiter subreddit.
- Develop and enforce subreddit rules to ensure a positive and productive community environment.
- Regularly curate and post informative content related to Jupiter, including project updates, news, and educational resources.
- Foster community discussions and address user questions and concerns promptly.
- Collaborate with the broader Jupiter marketing team to integrate Reddit into overall marketing strategies.
- Track and analyze Reddit metrics to measure the effectiveness of the Working Group’s efforts.
Benefits
- Reddit is a powerful platform for building communities and driving brand awareness. A dedicated Working Group will allow Jupiter to effectively leverage this platform to connect with potential users and enthusiasts.
- By providing a forum for open discussion, the Working Group can foster a more engaged and loyal Jupiter community.
- Community feedback obtained through Reddit can be valuable for improving Jupiter’s product and development roadmap.
Building a Thriving Jupiter Subreddit
Creating a thriving Jupiter subreddit hinges on fostering organic growth through a strategic approach encompassing various elements. Central to this endeavor is the consistent dissemination of informative and engaging content. This entails several key tactics:
Growing the Subreddit Organically:
- Regular Updates: Providing timely news, announcements, and developments concerning Jupiter to keep subscribers informed and engaged.
- Educational Content: Crafting comprehensive guides, tutorials, and explainers elucidating DeFi concepts and Jupiter’s functionalities to enhance user understanding.
- Community Spotlights: Showcasing user success stories with the platform, hosting AMAs, and facilitating discussions to spotlight community members and foster a sense of belonging.
- Cross-posting: Sharing valuable content with relevant subreddits while adhering to their guidelines to expand Jupiter’s reach without resorting to spam tactics.
Community Building:
- Active Moderation: Cultivating a welcoming and informative atmosphere conducive to constructive discussions through diligent moderation efforts.
- User Recognition: Acknowledging and appreciating valuable contributions and insights from community members to incentivize active participation.
- Contests and Giveaways: Periodically organizing contests or giveaways within Reddit’s guidelines to attract new users and incentivize engagement.
- AMAs and Events: Arranging engaging sessions with Jupiter team, LFG candidates and other notable figures in the DeFi space to facilitate interaction and knowledge sharing.
- Collaborations: Forging partnerships with relevant subreddits in the DeFi or cryptocurrency domain for mutual content creation or event hosting to leverage each other’s audiences.
Engaging Other Subreddits Without Spamming:
- Authentic Participation: Identifying potential subreddits where genuine discussions about DeFi and similar projects occur and contributing meaningfully without overtly promoting Jupiter.
- Good Neighbor Policy: Reaching out to other subreddits via modmail prior to sharing any content and making sure to abide by their rules at all times.
- Providing Value: Sharing insights and expertise within relevant discussions to add value without shilling.
- Answering User Questions: Seizing opportunities to address user inquiries regarding DeFi or Jupiter Exchange within relevant threads.
- Upvoting Quality Content: Recognizing and endorsing insightful or informative content within other subreddits to foster goodwill and establish credibility for Jupiter.
Encouraging a Genuine Mix of Real Jupiter-Related Content:
- Content Diversity: Striving for a balanced blend of content formats, including text posts, infographics, videos from official Jupiter sources, and AMAs, to cater to diverse preferences and enhance engagement.
- User-Generated Content: Encouraging users to share their experiences, queries, and discussions related to Jupiter to foster a sense of community ownership and participation.
- Moderation: Proactively monitoring and moderating content to weed out irrelevant promotional posts, phising links, and blatant shilling, ensuring a conducive and safe environment for meaningful interactions.
Combating Misinformation:
- Community Education: Developing informative content that addresses prevalent misconceptions about DeFi and Jupiter to enhance user awareness and understanding.
- Fact-Checking: Encouraging users to verify information before sharing and promptly reporting suspected misinformation to maintain the subreddit’s credibility.
- Moderator Training: Equipping moderators with the necessary skills to identify and remove misleading information effectively, safeguarding the community’s integrity.
- Official Channels: Establishing clear and reliable channels for Jupiter announcements to serve as authoritative sources of information and mitigate the spread of misinformation.
3 Month Trial Period:
Prior to any long term proposal the JRWG is requesting to conduct an initial introductory period of 3 months. Our budget for those three months will be as follows
- Expense Budget: $68,000, JRWG Lead (~$6k/month), full coverage moderation team of at least four team members (~$16k/month), as well as a ~$2k overflow budget for contingencies and miscellaneous expenses (such as graphic design, bot development, bot hosting, etc).
Any unused amount will be returned to the treasury at the end of the trial period.
Next Steps
- Recruit passionate expeirenced community members to join the Reddit Working Group.
- Develop a comprehensive plan for launching and managing the Jupiter subreddit.
- Integrate the Reddit Working Group into Jupiter’s broader marketing strategy.
Conclusion
The establishment of a Reddit Working Group represents a significant opportunity for Jupiter to strengthen its community presence and drive project growth. By leveraging the power of Reddit, Jupiter can connect with a wider audience, build a loyal user base, and position itself for long-term success within the Solana ecosystem.
Join the Mission!
The JRWG is looking for passionate Jupiter members to join the crew. If you’re ready to help build a thriving Reddit community and propel Jupiter towards its full potential, then we want you! Let’s grow something incredible, together.
Initial Members:
@TheCity777 - Reddit Working Group Lead
more team members coming soon