Introducing the JUP & JUICE Working Group (JJWG)
The members of JJWG have been active contributors to the JupiterDAO since inception. Originally we started as the “Voter Empowerment Working Group (VEWG)”. After refining our plan and better understanding the needs of the DAO pivoted to something with a more realistic scope.
To date, we’ve hosted over a dozen episodes of the podcast. We’ve also provided critical support to DAO by regularly broadcasting events and providing ambassadorship to other communities.
We were the first and only group to receive micro-grants from the CWG and CAWG, which allowed us to scale our capacity. A retrospective case study was written about the journey, which you can review here JUP & JUICE Case Study 7!
We now seek to become a trial working group in order to further commit ourselves to expanding the Jupiverse. The trial will drive more podcasts per week, new content formats, short-form content, more platforms and more DAO content support.
Why We Are Here
DAO engagement has been constrained to Discord. There are around 700 daily users on discord, there are 500,000+ unique voting wallets and many other users within the ecosystem that are unattended to by Discord.
We take the DAO beyond Discord, showcasing its voices and stories, and connecting to other communities.
Expand: Why We Are Here
JJWG views everyone as a potential DAO participant and voter. However, DAO engagement is mostly limited to Discord, often only during and briefly after votes.
JJWG extends DAO communications to other mediums and platforms, increases participation, and provides ambassadorship for the DAO and Jupiter.
Our goal is to provide content and services that capture attention beyond Discord.
By leveraging JUP & JUICE and JUICECAST services, we simplify complex topics like tokenomics, budgets, airdrops, and ASR rewards, which occupy a large portion of Discord discussions and moderation efforts.
JJWG aims to make it easy to understand and participate in the DAO, engage with proposals, and explore Jupiter products.
What We Do
We host regular podcasts, create short and long form content, provide broadcasting support, host for community events, and contribute ambassadorship and touch-points for the community.
Expland What We Do
Expand and Amplify the DAO
Bridge gap between Discord and X showcasing the DAO’s people, culture and events to a broader audience. Providing ambassadorship for the DAO and Jupiter, connecting with new communities.
The DAOs microphone, capturing and representing community voices and events. Offering ambassadorship outside of the DAO.
JUP & JUICE
Podcast and content covering proposals, launchpad details like tokenomics and budgets and offering humanization to individuals involved.
JUICECAST
Manage broadcasting needs for DAO events, providing effortless and quality execution for event hosts, amplifying event reach. JUICECAST will also provide marketing materials (e.g. cinematic posters) for events as a TWG.
Below are some recent JUICECAST highlight metrics.
Working Hours
Provide a contact point in and out of the DAO, with a strong presence in voice chats, support, and outreach. Ambassadorship through consistent and reliable communication.
Reduce Workload for Others
Deliver clear, engaging content on DAO news, events, product updates, and votes.
Elevating Community Voices
We take stories and voices from within the community and show them to the world. We find stories from outside of the community and show them to the community.
Fostering Greater Involvement
Boost engagement during DAO events and votes with JUP & JUICE and JUICECAST.
Alternative Proposal Platform
Offer a fun and accessible platform for sharing proposals with a larger, more diverse audience than Jupresearch.
Grantee and Prospective WG Support
Provide platform that makes progression in the DAO fun and detailed. Used as inspiration and case study behind recently passed DAO grant vote.
Case for DAO Podcast
The podcast industry is booming, we want to put Jupiter in the middle of it and connect with communities and people whilst doing so.
Expand: Case for a DAO Podcast
Why Do We Want a Podcast?
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Rapid Growth: Podcast listeners grew from 275 million in 2019 to 505 million in 2024, with projections reaching 650 million by 2026
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Trust & Influence: 87% of Americans trust podcasts more than social media
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Effective Marketing: 56% of listeners consider a purchase after hearing a podcast ad, power in generating leads.
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Significant ROI Potential: The booming podcast industry is valued at $23 billion. The Kelce brothers recently signed a $100 million podcast deal with Amazon.
JUP & JUICE Advantage
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DAO Voice: JUP & JUICE aspires to become a central voice for the Jupiter DAO
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Reach: Consistency and quality, JUP & JUICE expands the DAO’s reach
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High Intimacy: There are very few people in Web3, or even the world at large that have the level and understanding of JupDAO that JJWG does. The majority of the people that do are already part of Work Groups or the Core Jupiter team.
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Established History of Contribution: The JJWG has been leading contributions to Web3 communities for 2 years.
The Web3 Podcast Opportunity:
Web3 podcasts are increasingly relevant as interest in web3 grows.
JUP & JUICE is positioned, with Jupiter DAO’s support, to become a core contributor and uniquely early to the new wave of DAO orientated content.
Web3 Podcast Leader Examples
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Bankless: Over 200,000 subscribers
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The Defiant: Known DeFi coverage
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Crypto Top Trading Signals: Appeals to Web3 traders
Conclusion
The DAO web3 podcast niche represents a promising opportunity for JUP & JUICE and Jupiter DAO. While not a large segment yet, we believe that with high-quality and consistent content beyond the typical trading-oriented coverage there is significant chance for a more people and work-oriented voice in Web3.
Success of other podcasts demonstrates demand for high-quality content, JUP & JUICE is positioned to capitalize on this boom, delivering Jupiverse content to an existing and growing audience. Additionally, Solana-centric podcasts have yet to hit the same stride as Ethereum-centric podcasts. We believe we’re uniquely positioned to aggregate this gap as a non-technical and normie-friendly venture.
Sources
Podcast Statistics: Facts & Trends from 2024 Data*
12 Best Web3 Podcasts You Should Listen To*
x.com*
Problems and Solutions
We present solutions to challenges found through active contribution to experientially by being active members of the DAO over the last 7+ months. Discord’s reach pales in comparison to other platforms, by being touch points out of the Discord and bringing community stories to life JJWG seeks to address many problems. In general, before JJWG efforts. DAO engagement and culture was limited to discord.
Expand: Problems and Solutions
In general, before JJWG efforts. DAO engagement and culture was limited to discord.
Proposals were limited to Jupresearch and community people and stories were only on Discord.
Accessibility Challenges: Limited to Discord, issues with proposal comprehension and jargon.
Solutions: live streams, summaries, and ambassadorship/touch points.
Proposal Understanding Challenges: Barriers due to knowledge gaps and complex proposals and complex topics.
Solutions: Livestream breakdowns, and ambassadorship for touch points.
Vote Mechanics Challenges: Misconceptions, such as; ASR rewards, budgets and time limits.
Solutions: Consistent content and touch points.
DAO Information Challenges: Updates and culture often limited to Discord or Jupresearch.
Solutions: Summaries, deep dives, event broadcasts, and ambassadorship to expand reach and network with other communities.
Complexity Challenges: Technical language and topics create barriers.
Solutions: Simplification, humanization, and ambassadorship to broaden accessibility.
How We Got Here
After working in public for 5+ months, producing 13 podcast episodes, receiving 3 micro-grants (total of $2500), being chosen for a retrospective case-study and amplifying DAO events. Its time to take JJWG to the next level.
Expand: How We Got Here
- Received three micro-grants without asking
- Used as case study and inspiration behind recently passed grants and trial procedures
- View the case study here: Case Study
- Maintained daily presence in the DAO, actively supporting the community
- Demonstrated resilience, adaptability, determination, and commitment
- Built engagement metrics consistently over time
Work Examples:
Catdet Work Group, $SCF and $MUMU Episode
Uplink Episode 2 Kash Episode
Quality Improvement Examples:
Here is a full list of episodes:
Our original budget was for 3-months, after sourcing expert opinions on the matter; we decided to increase our trial to 4 months and focus on editing.
We felt this additional time would give the DAO a clearer picture to ultimately evaluate our viability as a Full Work Group.
Where We Go From Here
The trial unlocks our journey towards robust distribution, media presence and highlighting community stories like never before.
Expand Where We Go From Here
The trial will allow us to find our road towards the lofty goals we wish to accomplish.
Some key objectives are:
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Build towards a world-class podcast: Find our road towards becoming a leading podcast.
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Scaling and Distribution: Shipping content to more platforms and working towards robust content distribution and media profile. Other platforms slated for this trial are; YouTube, Spotify and TikTok.
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More Podcasts and Streams: Before the trial, we were doing between 1-2 JUP & JUICE podcasts per week as well as 4-5 JUICECAST streams.
During trial we will be doing more podcasts per week (2-3) and several other streams, such as DEFI JUP JAM and DAO events.
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Build the Brand and Legitimacy: Through consistency and effort, establish tracks to establish the brand as a touch-point for the community.
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Jupiter in the Centre of Web3 Podcasts: Work towards putting the community and their stories out into the ecosystem, whilst striving to position Jupiter in the epicenter of web3 podcasts and creators.
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Net Positive to the Space for Years to Come: Work consistently to bring value to the ecosystem as a whole and define the journey to getting there.
Who We Are
The JJWG is comprised of 4 team members, @SaxWEB3, @wake, @Irishcryptonic and an editor.
Editor begins by final vote results. Thank you to everyone who submitted!
