Introducing the Jup Design Labs
Giant Unified Market is big, and so is its need for a unified brand. Jup Design Labs is aligning Jupiter’s branding, creating strong, consistent visuals that let the working groups and regional initiatives focus on what truly matters.
We recognize the crucial role of UX in Jupiter’s ecosystem. Since launching in October 2024, the DAWG has received DAO grants and contributed to multiple projects, collaborating across all Working Groups, including Trial WGs and regional initiatives.
Now, we aim to formalize our efforts as a Trial Working Group, ensuring continued delivery of high-quality design solutions within the Jupiverse.
Problem Statement
Before Jup Design Labs, design consistency across the Jupiverse was a challenge. Many assets created by WGs and Catdets didn’t fully align with Jupiter’s visual identity, making it harder for teams to work efficiently, communicate clearly, and maintain a cohesive brand.
Solutions Provided So Far
Over the past four months, Jup Design Labs has tackled these issues head-on:
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Event Design for Catstanbul: Worked closely with the Jupiter team on their first-ever community event, Catstanbul, to design event materials, including badges, lanyards, and floor plan designs.
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Supporting Uplink: As the content mafia for Jupiter, our design work has contributed to Uplink’s outreach success, including creating flyers, animated stickers, and YouTube thumbnails. These efforts have boosted community engagement and reinforced their messaging across Discord, Telegram and other platforms.
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Initial Mascot Concepts and Merch for Regional Initiatives: As we work to connect the Jupiverse on a global scale, we’ve developed a mascot for Jup France. This mascot is a key part of our strategy to engage regional communities and bring them closer to Jupiter. We also designed merch for Jup Japan.
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Establishing Brand Guidelines for WGs: Created brand guidelines for Jup & Juice and the Catdet Working Group, ensuring that design assets are consistent, professional, and easy to produce.
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Websites Redesign: The welcome.jup.ag site was challenging for crypto newcomers to navigate. In collaboration with the CWG, a redesign was proposed to improve clarity and engagement. While not implemented, it offered a more intuitive experience. Likewise, the jup.eco landing page was refined for better usability and communication.
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Building the Design Community: Using a PPP-driven approach, we successfully organized a 4-week design boot camp that attracted over 5,000 attendees across Discord and X. This initiative played a key role in onboarding more designers into the ecosystem, expanding the community, and fostering growth.
Our Vision
Our broader vision is to create a standardized design workflow across the Jupiverse, empowering working groups, regional initiatives, grantees, and anyone in need of design support to focus on their core objectives rather than logistics.
Focus Areas for the Next 3 Months
- Develop a cohesive design system for Jupiter DAO and collaborate with the Core Working Group (CWG) to ensure smooth implementation.
- Provide dedicated design support to Working Groups, Regional Initiatives, and Grantees, helping them create high-quality visuals that align with Jupiter’s brand identity.
- Expand Jupiter’s promotional assets, including an extended library of animated stickers, and work with Uplink to optimize their distribution and usage across platforms.
- Host practical design workshops to equip community members with skills, enabling more effective contributions to the Jupiverse.
Working Group Members
Adedamolajoke – Lead, Generalist — 2x DAO Grantee
With a background in French Language and Education, Adedamolajoke is an accomplished Product Designer with extensive experience leading design initiatives across both Web2 and Web3. She has primarily worked in the financial and adtech sectors, including designing innovative solutions for Union Bank, one of Nigeria’s top banks. As the lead designer for Blockride, her work earned an honorable mention at the 2024 Solana Renaissance Hackathon, a global competition with over 1,000 submissions. Additionally, she led a team to secure a top 40 position in the 2023 Chainlink Global Hackathon.
Adedamolajoke has also played a pivotal role in initiatives like the Women Techsters Fellowship, sponsored by Microsoft and ISDB, where she supported over 200 designers as a fellow, helping them scale their skills and gain real-world experience, ultimately earning the 2023 Valedictorian award. As a key contributor to SuperteamNG, she successfully onboarded 400+ designers into Solana, enabling them to leverage crypto for income. Collectively, they won 24+ bounties and hackathons within just six months.
Adedamolajoke’s focus within the Jupiverse will be on creating a cohesive design system and leading the design team while fostering an atmosphere where other creatives can learn, grow, and contribute to the Jupiverse’s continued success.
Joice - Illustrator & Animator — 1x CWG Grantee
Joyce Liu is an illustrator, designer, and motion graphics artist with 9 years of experience. Having worked with high-profile clients like Google, Apple, Amazon, FX, Adobe, Spotify, and Hulu through Oddfellows, Joyce was recently featured by Wacom for her significant impact on the industry.
An active member of the Solana community since 2022, Joyce is best known for her 1/1 series, Critters and Kindling. She is also part of the Claynosaurs team, contributing to character design and the achievement badge system. Additionally, Joyce worked on branding and mascot designs for Truffle. Her work will be featured in Art Basel 2024 as part of the Solana exhibition.
Joyce will primarily focus on creating mascots and event collaterals, contributing her expertise to enhance the visual identity and community engagement within the Jupiverse. Joyce Liu’s PoW
Kira - Illustrator & Animator II
Kira is an accomplished illustrator with a passion for creating unique illustrations, stickers, emojis, and NFT characters. Since 2017, Kira has honed his craft and established a reputation as a skilled artist in the NFT space.
He has collaborated with notable NFT projects and communities like CETS, Dead King Society (DKS), Okay Bears, Smyths, The Heist, and others, specializing in creating stickers and other visual assets.
Kira’s expertise will primarily be focused on designing event collaterals and cat assets for social media posts.
Akin - Brand Designer II
Akinleye is a skilled Brand and Motion Designer with over four years of experience. He is passionate about tackling brand challenges and creating designs that align with business objectives. With expertise spanning branding, UI/UX design, and motion graphics, Akinleye is equipped to work on diverse brand projects, leveraging extensive research and visually compelling designs.
Career highlights include his role as a Brand Designer at Flipex, Associate Designer at UNO Studios, where he worked with clients like MagicFund, and Designer at C&C Digital, where he collaborated with the team to drive brand growth.
His primary focus will be to create visuals like banners, posters, and other design assets to enhance the overall look and feel of the Jupiverse.
Budget
To operate effectively as a Trial Working Group, we are requesting a total budget of $69,000 for a 3-month period. Of this amount, $54,000 will cover the core operations for the initial 3 months, while the remaining $15,000 is reserved as a one-month stop-gap fund.
If the Trial Working Group transitions into a full Working Group through a DAO vote at the end of the 3-month period, we will return the $15,000 stop-gap budget to the DAO wallet. However, if there are voting delays, we will extend our work by an additional month and utilize the stop-gap budget accordingly.
Why This Matters
A giant, unified market is more than just about aesthetics; it’s about fostering clear communication, deeper engagement, and long-term brand growth. With Jup Design Labs as a Trial Working Group, we can ensure that design becomes a foundational pillar of the Jupiverse, enabling every working group, grantee, and community member to present their best work.
Let’s build a Jupiverse that not only functions seamlessly but also embodies a visually compelling and cohesive identity for sustained growth and success. Thank you!
Our official page on X - @jupdesignlabs
Link to vote 
Watch pitch here 
Community Q & A
Success Metrics:
While KPIs are not fixed due to the dynamic nature of the DAO, we are committed to supporting 5 working groups and approximately 16 regional initiatives with design solutions. We are also hosting a design bootcamp to further upskill the community. These initiatives, including the bootcamp, will serve as our primary measure of success.
Community Involvement:
The community pool is set aside for involving the broader community through bounties and design contributions. This ensures that the initiative remains decentralized and that more people can actively participate.
Overlap with Other Groups:
As the pioneers of the design group in JupDAO, our team is responsible for setting up the systems that will support potential future sub-groups. We will coordinate through regular meetings and a shared platform to ensure alignment. This approach will help us stay efficient and foster innovation across the community.
Governance and Sustainability:
The governance structure will be transparent, with ongoing input from the community. We’ve also planned for long-term sustainability by offering design resources and ensuring continuous engagement within the community.
