I decided to write this essay article because of a conversation I had in the community.
I mentioned that the Logo vote was a dispute and got responses from a few people saying
…lol…there was no dispute and that the word “dispute” is harsh.
And there wasn’t an opportunity to have a full discussion about it…so I thought to explain further here.
[ Also…the tone is from a debate perspective so there is a lot of “did you know” being referenced but that is just my persuasive writing style
…there is no animosity ]
The Jupiter Context
Jupiter is a financial & technological business.
Jupiter is building to scale at a global & multinational level.
Jupiter is building towards attaining significant institutional, corporate, government & nationwide support.
The Logo Dispute
The business logo is what was being brought into question.
If it were the DAO mascot…that would be an entirely different conversation.
→ But the business context instantly makes it a dispute level issue.
The same logo that would would represent Jupiter to major institutions, corporations, governments & nations
…almost changed to a random cat symbol because of a catstanbul theme???
Did you know that the original inspiration for the Apple Logo was Issac Newton?!
→ The man who discovered GRAVITY!
Pic depicted is Isaac Newton sitting under an apple tree with a glowing apple about to fall on his head.
[ They simplified it to the apple because the original design was too complex ]
This was inspired by the famous story of Newton’s discovery of gravity.
The design aimed to symbolize knowledge, discovery, and innovation.
→ And Jupiter…the financial & tech future of Web 3 [ and supposedly the world ] could have been a random CAT symbol???
Did you know that the Tesla “T” logo is a stylized representation of a cross-section of an electric motor
…specifically a design inspired by Nikola Tesla’s AC induction motor!
→ As I’ve said in the full version of my leadership & governance concept proposal
The illusion of the overall Web 3 business narrative is…
“Web 2 is stupid with all the systems and rules and structures…let’s get rid of everything and do it the way we want.”
[ And we’ve seen the devastating consequences that belief has gotten us as an industry. ]
Where is the BRAND MARKETING STRATEGIST?!
Who created & approved the cat logo idea?!
Honestly was so surprised and relieved that there were enough community members that saw that the logo change was a really bad idea.
The situation would have been much…much worse otherwise.
NB…A disagreement transitions into a dispute the more it becomes serious, unresolved or requires formal intervention to settle the issue.
You may argue that the logo conversation was settled as a “disagreement”…but the CONTEXT of the issue was certainly a dispute.
…the conversation definitely would have escalated if the Jupiter logo had been changed.
→ Do I really need to tell you how many millions and potential billions of brand value and equity would have been lost?
→ Do I have to explain the costly damage to brand trust and perception?
→ Do I have to list all the ways the brand positioning and recognition would have to pay for this decision ?
Did you know that the iconic Nike Swoosh logo was created in 1971 by Carolyn Davidson…and she was paid $35 for it but was later given Nike stock when the company went public in 1983.
That stock is now worth several millions of dollars as the Nike BRAND itself is valued at 29.8 billion.
[2024 stats published Jan 2025]
→ The Swoosh symbolizes the wing of the Greek goddess Nike, the goddess of victory, aligning with the brand’s mission to inspire athletes to reach their full potential.
Look at the meaning, significance, importance and impact of the these billion dollar companies Apple, Tesla, Nike
…and tell me if you think the logo didn’t greatly contribute to their success…
Apple: Isaac Newton [ man who discovered gravity ] sitting under an apple tree with a glowing apple about to fall on his head.
[simplified to the apple icon ]
Tesla: representation of a cross-section of an electric motor inspired by Nikola Tesla’s AC induction motor
Nike: Swoosh symbolizes the wing of the Greek goddess Nike, the goddess of victory, aligning with the brand’s mission to inspire athletes to reach their full potential.
Tell me again if you think the Jupiter logo issue was just a “simple disagreement”
I enjoy this narrative ..