dVIN Network Introduction
dVIN is building the universal protocol for luxury and investment-grade wine on the blockchain.
For winemakers we are solving for the lack of consumer and consumption data, supply chain inefficiency, and customer acquisition.
For wine lovers and collectors we are solving the problems of counterfeit and fraud, lack of price transparency, and chain of custody and provenance.
In September we are launching $VIN, the first native token for the wine industry, which will power a DePIN network to track and verify luxury wine on-chain, reward the end consumer, and allow winemakers to receive real-time data.
The $VIN Whitepaper is here: https://docs.vincoin.xyz
dVIN & the Jupiter Ecosystem
JUP PLANETARY CALL #19 | July 04, 2024
dVIN Co-Founder David Garrett spoke on the Planetary Call on July 4th with MEOW and Kash, with the J.U.P community flooding the chat with questions. You can catch the playback here: https://www.youtube.com/live/Zeuk8-i87Lw?t=4526s
GUM INTRO: dVIN is part of Jupiter’s Giant Unified Market initiative
Here’s the link to dVIN’s JUP GUM forum post introduction: GUM Introduction: dVIN Labs
JUPITER REDDIT AMA: Chat with David Garrett from dVIN | July 11, 2024
The Jupiter community were invited to r/jupiterexchange to connect and gain insights on tokenizing the wine industry and the upcoming launch of $VIN. The forum was open for 24 hours and we had hundreds of really great questions and dialogues. Read the the AMA here:
JUP & JUICE PODCAST | July 24, 2024
We took a deep dive with Sax and Wake of JupiterDAO in a sprawling 2-hour conversation with Dave to find out more about the dVIN genesis story, what dVIN Labs has built over the last two years, and what to expect at Solana Breakpoint and beyond.
Watch on X with Dave, Sax and Wake: https://x.com/i/broadcasts/1BRJjwbrDjdxw
$VIN Token Launch
$VIN will be launched in September 2024 at the Solana Breakpoint conference in Singapore.
We have formed a number of partnerships across technology, media, web3 communities as well as strategic and financial backers to generate awareness and engagement in the months leading up to TGE. The campaigns and activations preceding the token launch tap into leading web3 communities with a collective reach of tens of thousands.
$VIN intends to adopt a similar Alpha Vault infrastructure, initially executed by the Sanctum community with their launch, allowing users to deposit USDC into the vault pre-TGE, while vesting linearly for 180 days, to allow for users to get an optimal entry price, while also aligning themselves with the $VIN ecosystem plan for growth.
Roadmap
Tokenomics
Details and rationale for the initial token distribution
Token Allocation - 1,000,000,000 $VIN total float
- 5.5% Airdrop to Cellar Challenge participants
- 5.16% Jupiter Ecosystem
- 1.5% Jupiter Active Staking Rewards
- 3.66% Provision of Initial Liquidity Pool (LFG)
- 4.34% Capital Partners (1 year cliff, 24 month release)
- 12% Team & Advisors (1 year cliff, 24 month release)
- 25% Ecosystem Grants (controlled by token governance votes)
- 48% Ongoing issuance to Winemakers (distributed over ~25 years)
- Winemakers are issued $VIN “embedded” in wine bottles as loyalty rewards for consumers relative to the MSRP of that bottle
Proposed $VIN Tokenization
Cellar Challenge fosters early adoption and community engagement, as these initial users will play a crucial role in testing, providing feedback, and promoting the platform. Additionally, this allocation serves as a reward for their contributions and helps build a loyal user base, essential for the long-term success and growth of the $VIN ecosystem in the luxury wine market.
Jupiter Ecosystem 5.16% allocation split between Activate Staking Rewards for the Jupiter community (1.5%) and Initial Liquidity for LFG (3.66%).
Capital Partners 4.34% allocation with a locking period of 36 months on a staggered schedule ensures long-term commitment and alignment of interests, encouraging these partners to focus on the sustained growth and success of the dVIN protocol and platform in the luxury wine market. This strategy not only secures essential funding and resources but fosters enduring partnerships, as the staggered unlocking schedule incentivizes continuous support and engagement from these key stakeholders over a significant period.
Team & Advisors 12% allocation with a lock-in period of 36 months on a staggered schedule, aligns their long-term interests with the success and growth of the project, ensuring their commitment and sustained efforts in developing and enhancing the platform. This approach not only incentivizes continuous innovation and dedication from the core team and advisors but also builds investor and user confidence by demonstrating a shared stake in the platform’s future.
Ecosystem Grants 25% allocation is designated for grants, loans and investment in software developers, hardware manufacturers and systems integrators building in the ecosystem. This fund will enable the $VIN ecosystem to respond dynamically to market changes, fund ongoing improvements, and support community initiatives, thereby securing the continuous growth and success of the $VIN ecosystem.
Winemakers’ Allocation of 48% of $VIN to be embedded in wine bottles in correlation with the MSRP of each bottle over the next 25 years creates a direct incentive to integrate the $VIN ecosystem into their products and systems, enhancing the token’s utility and market penetration. Offering additional $VIN to early winemaker partners serves as a strategic incentive, encouraging early adoption and collaboration, which is crucial for establishing a robust network and demonstrating the value proposition of the $VIN platform in the luxury wine industry.
Inherent Burn Mechanism The dVIN ecosystem introduces an innovative way to manage the $VIN token’s supply and its market dynamics. Each luxury wine bottle is preloaded with $VIN to be released to multiple consumers of the same bottle. This unique system has several implications. Initially, the $VIN embedded within each bottle is essentially “locked” away from the general market supply until the bottle is opened. Given the nature of luxury wines, many bottles may not be opened for 10-15 years, delaying the entry of this $VIN into circulation.
Moreover, there’s an anticipated behavior where a number of consumers will not engage in the process of “opening” the Digital Cork to mint Tasting Tokens. This behavior could be likened to air travelers who do not claim their air miles; despite the value and potential rewards, some individuals will opt out of the process. This phenomenon means that a portion of $VIN designated for these tokens will remain unused and out of circulation, while being essentially burned.
In practice, most 750ml wine bottles are shared among 3-4 people, not 12, which is the maximum number that share in the $VIN allocation for a regular sized wine bottle. Consequently, excess $VIN not claimed may be considered as “burned” or permanently removed from circulation. This mechanism of locking up $VIN and the potential for it not to be fully utilized (or burned) effectively reduces the incoming supply of $VIN in the market.
These factors combined—the locking up of $VIN for extended periods, the likelihood of some $VIN never being claimed, and the burning of $VIN allocated to unclaimed Tasting Tokens—are expected to decrease the overall supply of $VIN. A reduced supply, against a backdrop of constant or increasing demand, should naturally exert positive pressure on the value of $VIN, increasing the likelihood of making it valuable over time. This supply management strategy is designed to benefit the dVIN ecosystem by potentially enhancing the value of $VIN for holders and participants.
dVIN is backed by several well known partners in the traditional tech world as well as the cryptocurrency space, and is looking to expand its partnerships to those rooted in the Solana and Jupiter ecosystems. We believe this expansion will allow for user growth and recognition of the incredible ecosystem offerings that have been built by our team of developers already and the features that are coming down the line.
Our key technical and distribution partners are:
Protokol is a specialist web3 partner, experts in Blockchain, DPP, NFTs, DeFi and more – sitting at the forefront of the industry. They have been our engineering partner from day one and are among the largest shareholders in dVIN.
Amazon Managed Blockchain is a group within AWS focused on blockchain solutions. dVIN is a preferred partner, and was profiled as a leading case study on stage at the London Blockchain Conference in May 2024.
Deloitte is the largest professional services provider for the wine industry with over 900 consultants active in the practice. dVIN is a preferred partner in both the wine and blockchain practices, and has partnered with Deloitte to integrate dVIN protocols and solutions into the wine industry.
Real Vision
dVIN has a long-standing relationship with Real Vision and founder Raoul Pal. Over the last several years we’ve co-hosted and participated in IRL events in Singapore, Sydney and Spain, as well as weekly virtual events and podcast interviews.
Real Vision + dVIN: Tokenizing the $100B Luxury Wine Industry | June 8, 2024
Here’s the video of our fireside chat in Sydney with Raoul Pal and Jaime Coutts: https://youtu.be/5EwoKUbN77s?si=fRPZHlSLYMMqzi5x
Real Vision ProCrypto members will all receive an airdrop, and are invited to join our Cellar Challenge (see below) to earn additional airdropped tokens.
Mad Lads
Prior to TGE, dVIN will airdrop a bespoke token representing a bottle of champagne for each Mad Lad NFT, as well as complimentary shipping of the physical bottles to the holders. The label of each champagne bottle will showcase the unique Mad Lad artwork and will have a significant amount of $VIN embedded in the Digital Cork, which will be released when the bottle is opened. Uncork to Earn!
In order to maximize the airdrop, each bottle will need to be shared with 5 people, thus incentivizing onboarding new users on the platform.
dVIN is sponsoring the Mad Lads / Wormhole event at Breakpoint in September, and we are working with the team to schedule a series of AMAs and promotions for the community.
Solana Foundation
$VIN will be launched from the stage at Solana Breakpoint Singapore in September, and dVIN will proudly sponsor the official closing party. We have been working closely with the Solana Foundation on this activation, and spoke at the Solana Alt Investments Summit in NYC in July:
Every attendee at Breakpoint will receive a bottle of champagne with a special label, with a $VIN airdrop attached. The airdrop will be released when the bottle is opened - and the airdrop will only be maximized if the bottle is shared with 5 other people.
CryptoMondays
dVIN harnesses the power of partnerships with the CryptoMondays and CryptoOracle communities to generate significant awareness and excitement leading up to the $VIN token launch. CryptoMondays, known for its widespread network of blockchain enthusiasts and industry professionals, provides an ideal platform for dVIN to engage with a dedicated audience. By participating in CryptoMondays events worldwide, dVIN will showcase the innovative features of the $VIN token and the benefits it brings to the wine industry. These events offer opportunities for live product demonstrations, panel discussions, and Q&A sessions – allowing dVIN to directly interact with potential investors, partners, and early adopters, fostering a sense of community and anticipation around the launch.
In addition to leveraging the CryptoMondays network, dVIN will collaborate with CryptoOracle, a leading advisory firm with deep roots in the blockchain space, to further amplify its outreach efforts. CryptoOracle’s expertise in strategic marketing and community building will be instrumental in crafting targeted campaigns that highlight the unique value proposition of $VIN. Through webinars, social media campaigns, and influencer partnerships, dVIN will tap into CryptoOracle’s extensive reach to ensure a broad and enthusiastic reception for the token. This multifaceted approach will not only build momentum and excitement leading up to the $VIN launch but also establish a strong foundation for its long-term success in the blockchain and wine industries.
Cellar Challenge Point Program
Over the last two years, dVIN has been optimizing product-market fit with a group of ∼1,000 early adopters. These users have purchased over $1M worth of tokenized rare wine on the dVIN platform.
Club dVIN serves as our sandbox and proof of concept, showcasing the capabilities of the dVIN protocol. Learn more at https://www.clubdvin.com
Early dVIN adopters have the ability to tokenize wines from their at-home cellars. By participating in our Cellar Challenge, they will earn points for opening bottles and sharing wine (Tasting Tokens) with friends. This will generate data and lead to the widespread acquisition of new users. Each participant may invite up to 12 new friends per bottle.
Superfans of fine wine can rack up additional points in the challenge by unlocking “Beast Mode” and competing to conquer 1 of the 5 leaderboards.
Points accumulated in the Cellar Challenge will convert to a $VIN airdrop at the time of the TGE. As a result, at launch, the token will be distributed across numerous wallets, with users already onboarded to the app and primed to participate in the dVIN ecosystem
Several of our partner communities - including RealVision, CryptoMondays, Friends with Benefits, Madlads and more - will have the ability to join the Cellar Challenge early.
For more information on the mechanics of the Cellar Challenge (points system), see the $VIN Whitepaper: https://docs.vincoin.xyz/vincoin/overview/membership-and-beta-users
Link to participate: https://dvin.app
NOTE: dVIN’s Cellar Challenge is currently run on Polygon. The Solana migration is in process, to be completed prior to TGE. $VIN will launch exclusively on Solana.
The Team
The dVIN team has decades of experience and deep relationships in the luxury wine market with winemakers and collectors alike, and will bring these communities to the Solana blockchain.
David Garrett (David Garrett - dVIN Labs | LinkedIn ) | Co-Founder
David Garrett is co-founder of dVIN, leverages his extensive experience across technology, finance, and the wine industry to spearhead the innovative tokenization of luxury wine as Real-World Assets. His creative endeavors highlight wine culture and its craftsmen with film and television production that, bringing the nuanced world of wine closer to enthusiasts globally. Garrett’s career spans from crafting the U.S. Navy’s first intranet to establishing the trailblazing Vines of Mendoza project, culminating in his latest venture: bringing the $100B luxury wine industry onto the blockchain.
Lars Rensing (https://www.linkedin.com/in/larsrensing) | Co-Founder
Lars Rensing is a visionary entrepreneur and a pioneering force in the blockchain industry. As a co-founder of dVIN, Rensing is instrumental in launching the $VIN token and bringing innovative solutions to the wine industry through blockchain technology. Rensing’s journey in the blockchain space began with his role in launching the ARK token, where he demonstrated his exceptional skills in project management, strategic planning, and blockchain technology. His work with ARC provided him with invaluable insights into the intricacies of token economics, market dynamics, and the importance of community engagement.
Jana Kreilein (https://www.linkedin.com/in/jana-kreilein-3ba7b71a2) | Co-Founder
Jana Kreilein, co-founder of dVIN, stands at the forefront of wine, communication, and blockchain innovation, known globally as ‘the.wine.girl’ for her engaging social media and storytelling skills. Her work extends beyond digital platforms, fostering a global community of wine aficionados and insiders, and pushing the boundaries of traditional wine investment. Kreilein’s entrepreneurial spirit and storytelling prowess have led her into new ventures in television and tourism, all while emphasizing blockchain’s transformative potential in wine. Her commitment to innovation, inclusivity, and community building underscores dVIN’s mission, positioning her as a trailblazer in the evolving landscape of luxury wine.
Rodolfo Neirotti (https://www.linkedin.com/in/rodolfoneirotti) | Co-Founder
Rodolfo Neirotti is co-founder of dVIN, and has nearly 20 years senior executive experience in strategy and operations, management, technology and global procurement and supply chain. He previously built-up a start-up wine retailer into an industry leading, multi-unit boutique retail chain. Recognized for his thought leadership and focus on growth through technological innovation, Rodolfo has brought his proven record to bear for numerous high-profile, international ventures, combining deep industry knowledge, business strategy and vision.
Vision
$VIN is poised to revolutionize the connection between winemakers and wine lovers by implementing a unique incentive system. By rewarding consumers with $VIN for their wine-related activities, including sharing consumption data and aiding in customer acquisition, this initiative aims to supercharge the engagement of wine enthusiasts.
Wine lovers earn $VIN tokens by providing valuable feedback on their wine consumption experiences, such as when and where they consume individual wines. This data is crucial for winemakers to understand market trends and consumer preferences, enabling them to optimize their offerings and to distribute more effectively.
Additionally, consumers are incentivized to share personal data, facilitating direct communication channels between winemakers and consumers. This direct interaction not only benefits winemakers in understanding their market but also fosters a more personalized relationship between wine enthusiasts and brands.
Our aim is to seamlessly integrate $VIN with on-bottle technology, ensuring minimal disruption to winemakers and their existing processes.
Incentivizing a Global DePIN
Finding order (and data) in a famously atomized supply chain
DePIN + On-Bottle Tech
dVIN leverages advanced technologies such as RFID (Radio Frequency Identification) and NFC (Near Field Communication) to seamlessly connect physical wine bottles with their corresponding Digital Cork NFTs on the blockchain. Each wine bottle is equipped with a unique RFID or NFC tag that connects to dVIN’s Digital Cork NFT, containing specific information about the bottle, including its origin, vintage, and production details. When a consumer scans the RFID or NFC tag with any smartphone, the information is instantly linked to the Digital Cork on the blockchain. This secure, tamper-proof digital record verifies the authenticity and provenance of the wine, ensuring that consumers and collectors can trust the history and quality of their purchase.
The integration of these technologies not only enhances the traceability of each wine bottle but also creates a dynamic and interactive experience for users. By tapping their smartphone on the NFC tag, users can access the Digital Cork NFT, which may include detailed tasting notes, vineyard information, and even multimedia content such as videos and virtual tours. This fusion of physical and digital elements adds significant value to the wine, providing an enriched experience and fostering a deeper connection between the producer and the consumer. Additionally, the use of blockchain technology ensures that each transaction and ownership transfer is recorded transparently and immutably, further enhancing the security and reliability of the system.
Current Supported On-Bottle Tech Platforms:
- Diamond-dust object markers that are discreet, durable, and clone-proof: https://dustidentity.com
- Smart Ink that ensures proper handling of bottles: https://www.distinkt.tech
- Smart QR, NFC, and Unique Uncorking tracking: https://cellr.co
- Authenticity Ensured QR: https://prooftag.net/en/home-en
The implementation of $VIN within a Decentralized Provenance and Integrity Network (DePIN) will revolutionize the luxury wine supply chain. By equipping each bottle with RFID (or similar) tags, winemakers can leverage the DePIN technology to ensure meticulous tracking from production to consumption - as we say “from grape to glass.”
Participants within the network, tasked with installing and maintaining RFID interrogators at key points in the supply chain, would receive micropayments in $VIN for each bottle monitored. This system not only incentivizes the expansion of the network but also promises a tight-knit supply chain management approach tailored to the unique needs of luxury wine distribution, such as temperature control and regulatory compliance.
Creating a comprehensive global supply chain coverage is feasible given the relatively contained scope of luxury wine distribution. The incentive structure designed around $VIN payments for network participation could rapidly encourage widespread adoption, offering precise chain-of-custody tracking, enhanced anti-fraud measures, and reliable provenance verification for each bottle. For winemakers and all stakeholders in the ecosystem, this means access to unparalleled supply chain data, bolstering the integrity and value of luxury wine products.
Moreover, the integration of $VIN and the dVIN protocol into this system presents significant advantages for wineries, including the potential for improved market responsiveness, product authenticity assurance, and direct consumer engagement. This model not only augments the security and efficiency of the luxury wine supply chain but also positions $VIN as a pivotal tool for fostering transparency and trust across the global wine market.
dVIN Resources
X: https://x.com/dVINLabs
Telegram: Telegram: Contact @dVINLabs
Discord: https://discord.com/dvinlabs
Instagram: dVIN Labs (🍷,⛓) (@dvinlabs) • Instagram photos and videos
dVIN Site: https://dvinlabs.com
dVIN App: https://dvin.app
$VIN Whitepaper: https://docs.vincoin.xyz
Other links: dVIN Labs
A bit of a stretch for my taste. I love tokenized things and especially RFID and NFC tech in the consumer market.