Jupiter airdrop round 2 inspired from (jupwhale)

[JUPWhale]

That they don’t charge a fee on swap volume, doesn’t mean that they’re not important to Jupiter. Swap volume is the main function of Jupiter, and nearly 95% of users only use the swap function.

@JUPWhale

Trading volume and user count / onboarding is and will always be the most important metric for any cryptocurrency exchange, centralised or decentralised.

Trading is something that every Jupiter user does. That’s how the average memecoin degen is onboarded onto Jupiter, by doing some memecoin swaps. That’s why there are 3,885,443 users with $100+ volume and 1,419,121 users in the $1,000 - $10,000 trading volume tier.

Most people use Jupiter to swap memecoins, while only around ~ 5% - 10% of users utilise the more advanced features of the Jupiverse.

Jupuary is an opportunity to engage these millions of regular users, and to concert them to the Jupiverse with all it’s options like JUP, JLP liquidity providing, JupSOL, advance trading features, DAO / Staking JUP, Perpetual contracts etc.

From a business strategy standpoint onboarding regular trading / swapping users is of vital importance to Jupiter.

It has been the strategy of tech companies for over 20 years to onboard as many users as possible without having them pay, often even paying to onboard them. They know having millions of users will make their company valuable and they can also monetise the platform later on.

For example Twitter didn’t have Ads on their platform the first 4 years, until only later when they were already big. Jupiter could theoretically add a 0.1% fee at some point in the future and make $340 Million in swap revenue from $340 Billion of volume.