WHAT IS INTERCELLAR?
- A France-based company making fine wine & spirits accessible to everyone through technology on Solana.
- With significant traction and backing from highly regarded investors, we are a top runner in the wine & spirits RWA tokenization field.
- Users can purchase and store bottles on our marketplace, trading them as NFTs without needing to physically move the bottles, which are expensive and delicate.
- We ensure authenticity and quality by working directly with the brands and storing the bottles in professional cellars.
- Our $CELLAR token provides real-world utilities for both B2C and B2B participants, offering significant benefits and ensuring the sustainability of the ecosystem.
TRACK RECORDS
- BizDev
- 120+ brands listed: Chateau Mouton Rothchild, Chateau Margaux, Chateau Haut-Brion, etc…
- Key partnerships with TWINS (world’s top 3 wine merchant) with €100M turnover and La Maison du Whiskey with €150M turnover
- 5000+ bottles in stock
- 90% of items sold
- Financials
- €1.7M revenue
- €350k secondary market revenue
- More than €100k monthly revenue
- $600 average basket
- Marketing & Community
- 3000+ monthly visits to website
- 6% customer conversion
- 50+ KOLs
- 1M accounts reached from CEO’s IG @loulou.dbc
- 70k X followers @InterCellar_
- 16k Discord community
INVESTORS AND BACKERS
- $2.5M raised in equity & token
- SwissBorg: a leading crypto platform in Switzerland. 700k users with €225M valuation
- Partouche: a leading casino group with 42 casinos
- Sandbox: the world leader in Metaverse with 2M users and €1B valuation
- Crypto.com: world’s leading crypto platform with 100M users
- Polygon: top 20 blockchain worldwide with $10B market cap
… and many others!
TEAM
-
Louis de Bonnecaze (CEO)
- Graduate of the world’s best MSc in wine & spirits management
- 10 years experience as a fine wine merchant
- Founder of the 1st wine website to accept cryptocurrency (2017)
- 1st French wine & spirits KOL with 80k followers IG: loulou.dbc
-
Maxime Garraud (COO)
- Youngest Porsche supercar salesman in Europe
- Serial web entrepreneur with 2 successful exits
- Sold $1 million worth of NFTs in 2022 (Wine Bottle Club)
- Built web3’s largest wine & spirits community (50k followers)
PROBLEMS & SOLUTIONS
-
Lack of structured resale solutions for wine & spirits leads to low liquidity and trading difficulties
→ Our digital bottle twin solution (NFTs) enhances market liquidity for fine wines and spirits. -
70% of bottles opened after 10 years are badly stored, reducing their quality and value.
→ Our professional storage preserves bottle integrity and value. -
30% of grands crus bottles in circulation are counterfeit, undermining market trust and value.
→ Our blockchain technology ensures provenance and authenticity, reducing investment risk. -
Brands lack direct consumer access, hindering data collection and market understanding.
→ Our direct-to-consumer marketplace offers brands valuable insights through direct engagement and data collection.
FINE WINE & SPIRITS MARKET
- The fine wine & spirits market account for 1/3 of the global wine market
- Predicted to increase from $229.4 billion in 2022 to $414.8 billion in 2031 (CAGR 6.2%)
- ROI: 7-15%/bottle
- Bottles are traded 6-7 times as assets before being consumed
- In 2021, 40% of wine & spirits auction buyers were new to the scene, and 1/3 of bidders were under 40 years old, making successful web3 industry participants a great target.
BUSINESS MODEL
Aiming €22.7M revenue with €9.2M gross margin in 2027.
- B2B
- Commission from primary market sales (25%): fees on initial sales of wine & spirits listed on our platform
- CRM tool subscription: monthly subscription fees for advanced CRM tools to gain detailed consumer insights & engagement
- CELLAR token
- Option to pay for exclusive features (ad spaces, analytics, etc.)
- B2C
- Storage fees
- Fees from secondary market sales: 1% earnings from transactions in the secondary market
- CELLAR token: option to use the token for exclusive access to exclusive sales & loyalty programs
$CELLAR TOKEN
- Key Utilities for Consumers (B2C)
- Access to exclusive bottles: grants entry to rare and limited editions of high-value wines and spirits
- Discounts of market transaction and storage: unlocks significant savings on primary and secondary market purchases and storage fees
- Gamification through virtual cellar customization: allows you to personalize your virtual cellar for an enhanced collecting experience
- Key Utilities for Brands (B2B)
- Unlock marketing perks: enhances visibility and engagement with targeted marketing campaigns
- Access advanced tech services: unlocks advanced data and analytics tools to optimize operations and marketing strategies
- Lower primary market fees: primary market sales commissions are reduced, giving a better margin for the brand
- For All $CELLAR Investors
- Staking: up to 28% APR
- Gradual and sustainable value appreciation backed by increasing real-world utilities over time and burn mechanism (50% of token used)
IMPORTANT DATES
- Public sale launchpads: September 2024
- Listing: September 2024
- CRM access for brands: October 2024
LINKS
