Introducing GeoToken: Transforming Advertising Through Blockchain and Geolocation Technologies
Describe your project in 5 sentences:
In today’s world, traditional advertising is losing effectiveness as consumers are overwhelmed by information overload and intrusive messaging. GeoToken addresses these challenges by creating a revolutionary platform that integrates blockchain, geolocation technologies, and gamification. Our solution not only captures user attention but also rewards it.
GeoToken is designed to solve the problem of brands interaction with consumers. By leveraging geolocation targeting, we allow advertisers to engage with users at precisely the right time and place, creating more meaningful and personalized connections. Advertisers gain access to a highly engaged audience, while users are rewarded for their attention with tokens, ensuring a win-win scenario.
Get Started with GeoToken Mobile Application
Team members:
Our team consists of 4 experienced developers who initially had just an idea, which has grown into a complete and promising project. We are people who are passionate about the project and eager to develop it further.
- Iurii Pozhar (Cloud Engineer - CEO)
- Denis Shcheglov (Software Engineer - CTO)
- Serhii Panchenko (Data Scientist)
- Oleksii Milkov (Mobile Developer)
Main pitch on how the product collaborates with the Jupiter & Solana ecosystem
We are issuing our SPL token on the Solana blockchain. We plan to use the Jupiter platform to create a liquidity pool and conduct the IDO.
Potential synergies between you and Jupiter users, DAO, holders, etc.
- Jupiter users.
Jupiter users are already familiar with decentralized and tokenized solutions. GeoToken perfectly fits into their experience by offering a new way to monetize attention. Imagine that users are already using Jupiter to exchange tokens, and now they can start earning new tokens by paying attention to ads. It’s a double benefit: using and earning tokens quickly and enjoyably. - DAO and holders.
In our ecosystem, we plan to implement a DAO mechanism allowing token holders with a substantial balance to participate in project governance. - Holders of tokens.
We offer token holders additional enhanced mining opportunities. - Liquidity pools.
We can create joint liquidity pools that support both projects. This will provide more excellent stability for our tokens and make them more attractive to investors. Jupiter token holders can earn from these pools by providing liquidity and receiving fees. - Cross-promotion and partnerships.
We can offer Jupiter the option to distribute their tokens among GeoToken users, taking into account the geographical needs of those users.
Approximate date for TGE
Late September - October
If your project succeeds, how would it fundamentally change the web3 space?
Attention Economy in Action
Do you know how much of users’ attention is wasted on ads? We’re changing that. Now, attention is a resource. People earn tokens for spending time on ads that interest them instead of just seeing banners no one wants. In Web 3.0, users can finally monetize their attention rather than advertisers profiting from it.
What would you say are your biggest challenges or obstacles as a project?
The main challenges for GeoToken can be divided into several key areas:
- Attracting users — convincing people that advertising can benefit them.
- Trust and competition — showing that our model is more effective than traditional advertising.
- Scaling — ensuring platform stability as the number of users grows.
- Working with advertisers — convincing businesses of the benefits of this new ad budget distribution model.
- Regulatory compliance — adhering to laws in different countries, especially in crypto.
- Retaining the audience — continuously improving the platform to keep users actively engaged.
What advice would you give to another team launching a token in web3?
Launching a token in Web3 is not just a technical task; it’s a real challenge. Here are some tips:
- Create real value for your token. People must understand why they should hold your token and how it fits into the ecosystem. The more practical its uses, the higher its chances of success.
- The power of community. A project won’t last long without an active and loyal community. You can invest time building and maintaining open communication with your users through Telegram, Discord, AMA sessions, forums, etc.
- Transparency and trust. Web3 is all about decentralization and trust. Be as open as possible with your community, publish roadmaps, provide regular updates, and show that the project is progressing.
- A strong economic model. Please ensure your tokenomics balances user rewards with long-term token sustainability. Don’t initially flood the market with tokens; this will kill their value.
- Liquidity. Without liquidity, no one will buy your token. Support liquidity pools on decentralized exchanges and attract participants to these pools.
- Usability. The easier and more convenient it is for users to interact with your token (via mobile wallets, decentralized apps, MetaMask, etc.), the better. Nobody likes complex interfaces.
- Legal aspects. Always consider regulatory issues from the beginning to avoid unpleasant surprises later.
Most importantly, feel free to test ideas, survey your users, and adapt to the evolving Web3 market. Success comes to those who listen and react quickly.
What is something most tokens get wrong, and what steps are you taking to ensure you won’t experience these pitfalls?
One of the most common mistakes tokens make is poor tokenomics. Many projects either release too many tokens at the start, which devalues them or fail to design a long-term economic model, causing the token to lose value over time.
Here’s how we avoid this issue:
- Balancing supply and demand: We carefully plan how many tokens will be released and when. For example, our model includes the gradual unlocking of tokens for different categories (team, partners, marketing), so there isn’t too much pressure on the market at once.
- Smooth emission: Instead of flooding the market with tokens at launch, we use a mechanism of gradual unlocking and rewarding users to prevent oversupply.
- Real token value: Our token is not just a tool for speculation; it has real use cases in the ecosystem (rewards for attention, participation in ad campaigns, etc.), which creates natural demand.
- Liquidity and pools: We ensure the token’s liquidity on decentralized exchanges, helping to maintain stable prices and minimize volatility.
- Long-term motivation: We design mechanisms that incentivize users to hold tokens, participate in the ecosystem, and contribute rather than simply selling them early on.
Ultimately, our goal is to create a sustainable economy where the token remains valuable for users and advertisers, avoiding many of the mistakes we see in other projects.
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