TL;DR:
The DAO must become more than just a marketing engine. For Jupiter to grow into a truly transformative ecosystem, we need real-world use cases and direct utility injected into the $JUP token — especially if the team is unwilling to lead that initiative. This post outlines actionable ideas that connect JUP to tangible benefits for both crypto natives and everyday users, while empowering the DAO to become a self-sustaining and thriving structure in its own right.
Intro
Jupiter is currently the most powerful decentralized exchange (DEX) on Solana, with unmatched routing efficiency and a strong brand. But let’s be honest: the platform is primarily used for trading and speculation.
The DAO, in its current form, feels passive — a group of token holders applauding from the sidelines or producing content, without any real mechanisms to create lasting value.
It’s time to change that.
If we truly believe in a decentralized future, then Jupiter and its DAO should be doing more than just growing user numbers. We should be building utility that makes people want to use Jupiter and hold JUP — not just for airdrops or emissions, but because it actually gives them access to something valuable.
Proposed Initiatives
1. JUP-Backed Savings Pools
Let users deposit USDC into a DAO-managed pool and earn yield.
- Bonus yield tiers for JUP stakers
- Simple, attractive savings product for non-traders
- A low-risk way to onboard new users
2. DAO Revenue Incubator
Fund the creation of DAO-owned tools — dashboards, yield products, data APIs.
- Teams voted and tracked transparently
- Revenue flows to the DAO or stakers
- Empowers the DAO to become a builder, not just a spender
3. Global Payments App
Peer-to-peer USDC payments powered by Solana, optionally using JUP.
- Micro-payments, cross-border use, merchant integrations
- Fee discounts for JUP holders
- Brings Jupiter utility to real-world transactions
4. DeFi Lending with JUP Collateral
Let users borrow USDC against JUP holdings.
- Long-term stakers get better rates
- Interest could flow to the DAO or support buybacks
- Helps define JUP as a financial asset
5. JUP Staking Perks System
Build a true “JUP Power” system with staking tiers.
- Trading fee discounts
- Early access to features
- Exclusive airdrops
- More weight in governance votes
6. Jupiter Skillshare Platform (JUP Learn)
A YouTube-based hub for courses on crypto, AI, security, coding, and more.
- Access gated by JUP staking or payments
- Creators earn JUP or stablecoins
- Revenue could fund the DAO or burn tokens
7. Jupiter Gated Community Tools
Exclusive “JupGated” hub for JUP stakers.
- Share deals, insights, plugins, and guides
- Community-curated, different from Discord or the Research Forum
- Daily interaction and utility for stakers
8. Jupiter Product Reviews & Recommendations
A decentralized “Wirecutter” for real-world tools and subscriptions.
- Community-generated reviews, buyer guides
- Monetized via affiliate links
- Revenue can fund the DAO or support buybacks
Why These Ideas Matter
These initiatives go beyond marketing. They build independent value for the DAO and give JUP a reason to be held, used, and respected — beyond trading and speculation.
It’s time we stop treating the DAO as a cheerleading squad. We can — and should — be building real tools, real businesses, and real value for the ecosystem.
If we want long-term price support for JUP, we must create long-term utility. That means:
- Offering more than diluted emissions.
- Giving the DAO power over real product development.
- Creating tools and platforms that attract users outside of DeFi.
We can keep building the biggest decentralized casino…
Or we can build the foundations of a decentralized economy.
If you’re a builder, let’s connect.
If you’re a staker, let’s demand more.
If you’re part of the team or working groups — let’s think bigger.
Let’s stop being just another exchange. Let’s build the next frontier.